Digital Marketing Manager (Maternity Leave Replacement)

Jewish National Fund of Canada

Company Description

For decades the Jewish National Fund of Canada has cared for the land of Israel. This mission took the role of planting trees, building water reservoirs, preserving natural habitats, and building parks and bicycle trails.

More recently, JNF Canada has taken on projects to build the social infrastructure of the land of Israel for the benefit of the People of Israel. We collaborate with a variety of important institutions and organizations in Israel to build social service infrastructure to benefit vulnerable populations such as youth-at-risk, victims of domestic abuse, children with special needs, veterans and the disadvantaged.

The Jewish National Fund of Canada is Building the Foundations of Israel’s Future.

Additionally, JNF Canada is also looking to help take our marketing efforts to the next level. We are currently hiring a full-time Digital Marketing Manager for a one-year period (Maternity Leave Replacement) for our National team based in Canada.

This position is 100% remote and only eligible for those who are authorized to work in Canada. Eastern Time Zone preferred.

Job Description

Primary Responsibilities:

• Assist the Marketing Director and the Marketing Manager in overall email and social media marketing strategy, including digital advertising, and on brand messaging
• Manage social media channels for multiple JNF Canada Facebook, Instagram, LinkedIn and Twitter/X accounts.
• Manage social media schedule
• Put together weekly regional & national emails and national newsletters
• Manage email marketing schedule
• Manage email marketing lists and audiences
• Develop and create content for social media channels and ensure brand image is consistent with overall marketing strategies
• Continuously advise on best practices for social media and email marketing
• Plan and execute social media campaigns that run in conjunction with other marketing initiatives (paid and unpaid advertising)
• Track metrics for social media, email, and website to ensure channel growth and increase engagement
• Track advertising spend & Meta Charity Donations and forward to finance department
• Train any new regional Marketing Associate hires in Mailchimp & Social Media management tools as required

Required Skills and Experience:

• 3-5 years of experience in a Digital Marketing role, non-profit experience an asset
• University/College degree or equivalent education in related field.
• Experience in Facebook Business & Ads manager
• Experience in MailChimp or equivalent application
• Experience in Canva, Adobe Creative Suite
• Experience in Google Analytics
• Excellent written and oral communication skills
• Ability to work within existing marketing strategies and bring new ideas to the table
• Experience developing and maintaining and growing social media presence
• Highly organized with attention to detail – ability to manage many channels all without compromising quality
• Ability to work under pressure and prioritize based on the organization’s needs
• Experience in writing copy materials an asset
• Experience in Meta Charity Manager & PayPal Giving Fund an asset

Please provide links to your social media channels or portfolio for evaluation.
Please email your resume and cover letter to humanresources@jnf.ca by April 30^th, 2024. No phone calls please. Only qualified candidates will be contacted. Thank you.